Tuesday, 26 April 2011

Yellowfin Business Intelligence releases whitepaper on Location Intelligence

The Yellowfin BI team have produced a new paper on "Location Intelligence", the mashup of BI with GIS 


More than 70% of your organizational data has a location component - be it a customer address or a sales territory. This combined with the growing ability of businesses to quickly absorb large volumes of data, together with the increased availability of digital maps and spatially-enabled applications has created an unprecedented opportunity to incorporate geographic factors into decision making processes and analysis.

Location Intelligence is the capacity to organize and understand complex events through the use of geographic relationships inherent in all information. This is achieved by combining location-related data with other business data, organizations can gain critical insights, make better decisions and optimize important processes and applications. Location Intelligence offers organizations opportunities to streamline their business processes and customer relationships to improve performance and results.

Yellowfin’s Location Intelligence combines traditional Business Intelligence with the addition of a spatial element to let you easily visualize your spatial and business data simultaneously. As a BI platform with its fully integrated GIS capability, Yellowfin is unique. It lets you query the “where” as well as the “what” and “when”. This distinctive capability enables you to merge your spatial data with your corporate information. Table data and maps are interlinked and displayed as a single report. The merging of your spatial data into your business data will give you the analytic capability that you
need to excel in Location Intelligence.

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