Monday, 10 January 2011

Web Migration is the Top Concern for Geospatial Experts

On March 30 - 31 2011, in Chicago, Geospatial Data industry leaders will meet at the Enterprise Strategies for Location Intelligence conference to discuss the ongoing power struggle between traditional players, and new, web-based solutions.

A recent survey conducted by TheWhereBusiness showed that web migration is the key concern for geospatial executives right now. And as a result, it is a central theme of this inaugural location intelligence event.

Traditionally, desktop software companies like ESRI had a monopoly on geospatial software...but this is rapidly changing. With GIS already being branded 'dead wood' by many in the industry, it is time to deliberate the critical nuances between desktop software, web applications and platforms to find out what makes one better than the other.

We are currently witnessing several companies such as Urban Mapping & FortiusOne challenge the status quo by launching their own web-based geospatial solution. But the question still remains...How will this power struggle play out? And what is the future of analyzing geospatial data?

At Enterprise Strategies for Location Intelligence over 30 top level speakers have been gathered to tackle this very issue. Through a series of lively panel discussions and in-depth case-studies they'll be identifying the pros and cons of these two systems, and asking if traditional players will be able to maintain their monopoly and secure their place in the battle for dominance.

As well as traditional players like ESRI, the conference also features top names from industry giants, like Google, Oracle and IBM. They'll be joined by GIS Cloud, aWhere, and SimpleGeo as they debate this fundamental shift in power and other disruptive forces faced by the geospatial industry.

Web migration might be the most important issue right now, but at Enterprise Strategies for Location Intelligence, over 150 senior executives will be examining all of the trends which are set to revolutionize the geospatial industry. From open-sourced data to mobile and sensor based data, they'll be revealing how to monetize location and provide a relevant service to end-users.

One of the main beneficiaries of this technology has been the telecommunications sector. Through applying and integrating location intelligence into their enterprise strategies, Comcast added $12million in new revenue through the identification of serviceable customers. And on the other side of the pond, British Telecom realized a cost saving of $41 million over 5 years by utilizing geospatial data analysis.

But it's not just Telecommunication companies who are saving millions- retail, banks, insurance companies and the public sector are seeing the benefits too, and at Enterprise Strategies for Location Intelligence attendees will benefit from hearing from the Chicago Department of Transport and Richmond Police Department.

Naomi Hands, Vice President of North America for TheWhereBusiness commented, "I'm really thrilled that we have managed to gather so many senior geospatial and business intelligence executives in Chicago. The timing could not be better, with the shift in power becoming a contentious issue for both the large and small companies in the space, no doubt some interesting and thought provoking discussions will occur."

Organized by TheWhereBusiness, a leading provider of LBS and Navigation events, Enterprise Strategies for Location intelligence 2011 will enable location intelligence solution providers, business intelligence companies, software providers and map providers to decide how best to make a stand in the power struggle ahead.

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