Most websites want to get you to take an action: click, watch, share, tweet, check in, they implore.
Alex Tew, CEO of Popjam, has created a site, Do Nothing For 2 Minutes, that challenges you to do absolutely nothing, for two whole minutes.
The new site shows a photograph of the ocean at sunset and plays the sound of waves crashing on a beach. "Just relax and listen to the waves," it instructs. "Don't touch your mouse or keyboard." If you don't follow the instructions and begin to fidget, type, scroll, or move your mouse, the two-minute timer resets itself and a red "FAIL" appears on the screen.
Tew told TechCrunch,
I had been thinking how we spend every waking minute of the day with access to an unlimited supply of information, to the point of information overload. i also read somewhere that there is evidence that our brains are being re-wired by the internet, because we get a little dopamine kick every time we check our e-mail or Twitter or Facebook and there's a new update. So we're all developing a bit of ADD. which is probably not great in terms of being productive.